Why should your business become Fairtrade certified?

Why should your business become Fairtrade certified?

Fairtrade changes the way trade works through better prices, decent working conditions and a fairer deal for farmers and workers in developing countries. There are currently 1,226 Fairtrade certified producer organisations in 74 countries and 1.65 million farmers and workers in Fairtrade certified organisations worldwide.

With research showing that nearly nine out of 10 consumers trust Fairtrade, applying for a Fairtrade certificate will demonstrate your commitment and support to making a difference around the world. All business sectors can get involved so we have outlined a few simple ways your business can work with Fairtrade.

Stock and sell Fairtrade products

If you are a café, restaurant or caterer you can stock Fairtrade produce to sell to your customers. Many customers are now expecting transparency from the products that they are consuming, they are much more interested in where their food comes from, who grows it and how it is grown. By showing you are a third-party Fairtrade certified organisation your customers will trust the sourcing of your produce as the Fairtrade label has a high level of recognition.

Provide Fairtrade products to employees and colleagues

You can get your whole team involved by stocking your staff rooms up with Fairtrade coffee, tea and sugar. Coffee beans and sugar are two of the foods sold in the highest quantity through Fairtrade. Simply, through every hot drink you make and every spoon full of sugar, your whole company can make a difference daily.

Non-consumables

It isn’t just through food and drink that your business can get involved. If you are thinking of providing your staff with a uniform, you can work with companies that produce Fairtrade cotton. If you use bags within your company, you can introduce bags for life as an alternative option for your customers to purchase and include your company branding on them.

Integrating Fairtrade into your business is a way to show your customers and staff members that you care. Carrying the Fairtrade label on your products can potentially attract more customers, as four out of five consumers say that having an ethical logo on a product increases the likelihood of them making a purchase.

If you would like more information on how your business can work with Fairtrade to make a difference, visit http://fairtrade.org.uk/en/for-business