Search Engine Optimisation (SEO) is important for all types of businesses in order to allows more potential customers to find your company when searching online. Many small business owners are not currently carrying out any search engine optimisation tactics to boost their website due to both its complexity, coupled with the high charges of SEO specialist companies.
We have created a list of tips for small business owners to simplify the process of improving your search rankings for free.
Your website should contain the most relevant information to rank well on search engines. Make sure that, alongside posting new content, you take the time to update existing pages on your website. This is a major SEO ranking factor, as regular updates will indicate that your website is active, meaning that your site will produce relevant and up to date information to users.
It’s also important that your website is connected to other relevant and authoritative sites. In order to boost your ranking in search engine results, network with other businesses similar to yours, but aren’t in direct competition. By linking to your website, or featuring one of your products in a blog post, your website’s ranking will improve in search engine results.
Keywords are the terms that your potential customers are typing in on search engines, in an attempt to find what they’re looking for. Knowing what these keywords are, and using them throughout your website, is a vital step to take. You can use the Google Adwords Keyword Planner to research keywords that your audience are searching for, and use these in page titles, content and image names.
It might seem like a good idea to place some extra keywords and content in a place that can’t be viewed on your website. However, the rules on what search engines rank websites on are constantly changing, and it is now more important than ever to make sure that none of the information on your website is hidden. The search engines will recognise this, and penalise you for it!
Search engines can tell when the information on your website isn’t original. There’s not much point stacking your website full of useful information if it’s copied from other places on the internet, as it will be picked up on. This will cause your search engine ranking to suffer, so it is important to make sure that all of your content is original.
Focus on quantity
As mentioned earlier, it is important to have as many links as possible leading to your website. However, the quality of the links you gain is far more important than the quantity. One link from a website with a good reputation, such as a government page or a large organisation, will be counted as worth far more than a link from a website with no content, which you managed to get a friend to post!