How to optimise your website to take advantage of Black Friday online sales

How to optimise your website to take advantage of Black Friday online sales

Last year, the vast amount of Black Friday online bargains enticed millions of shoppers to part with their cash over the weekend, leading to the UK’s biggest ever online sales day. On Black Friday alone, over £1 billion was spent online for the first time ever, with superstore Amazon reporting over 7 million items sold in just 24 hours.

Ensuring that your small business is prepared for an increasing number of online customers is important. As Black Friday online sales are massively popular, it’s vital to ensure that your website is running at its best.


Bargain-hunting customers will be in a rush to grab the best Black Friday online deals this weekend, and will be impatient if your website is slow. Even big-name brands such as Argos and John Lewis lost out on business last year thanks to slow-loading pages. Make sure you don’t miss out on any sales by checking that your website is as fast as possible. Look at your hosting plan, and see if you could upgrade to a server that can handle high volumes of traffic without slowing down. Large image files are often the reason that a website is slow to load, so if your pages are crammed with visuals, make sure your images are compressed!

Social Media

Savvy shoppers know that the best Black Friday online discounts can be hidden away on their favourite brands’ social media pages. Considering adding an extra discount that is only available to your followers, for one weekend only. For your Twitter account, do some research and make sure you are using popular hashtags throughout the weekend. Obviously #BlackFriday will be in high demand and a good place to start, but you may find some sector-specific tags that bring in more sales.

Online Payments

Customers expect to be able to quickly pay online, so make sure that your payment gateway is up to scratch! You risk losing sales by having a clunky payment process in place; customers get frustrated if they can’t purchase their items quickly and securely. You may think that fantastic online payment services cost a fortune, but why not take a look at our competitively-priced packages and see how much you could save?