How to use Small Business Saturday to improve your company

How to use Small Business Saturday to improve your company

Last year, 46% of shoppers claimed to be ‘shopping small’ in support of Small Business Saturday, spending over £600 million on the day.

Over 75% of local authorities showed their support for the campaign last year, with 5% more pledging to do so in 2016. This year, councils are encouraging local shoppers to visit independent businesses by offering free parking, networking events and Christmas fairs.

Improve your business this Small Business Saturday by following our four simple steps:

Social Media

Social media plays a huge part in the promotion of Small Business Saturday. Last year, #SmallBizSatUK trended at number one on Twitter across the entire day, with tweets seen by more than 25 million potential customers. This year, make sure that your business is active on social media and using the relevant hashtags so that your business can benefit from added promotion.

Small Business Finder

The Small Business Saturday website features a fantastic promotional tool for independent business owners. Sign up for free to become part of their Small Business Finder, and allow potential customers in your area to find you quickly and easily. Not only will this increase footfall to your business on the day, but as the tool is available year-round it’s a great advertising tool.


Small Business Saturday isn’t only about improving your sales figures on the day, it’s also an opportunity to expand your knowledge. The team behind the campaign are running workshops that you can attend for free, on a wide range of business related matters. Whether you want to work on your accounting processes, grow your online presence with Google or improve your sales technique, an expert will be on-hand to help you out. If you’re unable to get to an event, you can catch-up with the courses afterwards on their YouTube Channel.


Owning an independent business can be isolating, so use the opportunity of Small Business Saturday to get to know other people in your area. Not only could introducing yourself to other local company owners lead to some referrals, you may even find that your businesses could work together on a promotion to bring in extra sales!

If your business could benefit from getting involved in Small Business Saturday, why not download their marketing pack for more advice?