This December will be the UK’s fifth year supporting Small Business Saturday. The campaign encourages customers to shop locally and support small businesses in their local community rather than bigger high street chains. This year Small Business Saturday will take place on 2nd December. The event falls on one of the busiest shopping days of the year to give smaller businesses a boost after larger companies have enhanced their sales through Black Friday and Cyber Monday promotions.
All businesses across the country can get involved, whether you are a local shop, small manufacturer, a wholesaler or an online business you can support the fantastic event. The main sponsor of the event is American Express but small businesses are given the freedom to be as creative as they like for their own individual promotions. Your business can get involved by creating special events or campaigns, or you can offer discounts for your customers in the lead up to Christmas.
Campaign director of Small Business Saturday, Michelle Ovens says, “Our aim this year is to get even more businesses around the UK to experience the effect of Small Business Saturday. We have a growing and highly engaged network of small business owners who recognise the benefit of getting involved and making the campaign work for their own companies and in their own communities.”
There is an app available for download that gives small businesses across the country a chance to be seen nationwide. Through the app you have the option to promote current offers, discounts and any events that your business is hosting.
As well as boosting sales, the campaign encourages small businesses to promote themselves through social media. You can engage with consumers and businesses participating in the event by using the hashtag #SmallbizSatUK. In 2016 more than 130,000 tweets were sent on Small Business Saturday, reaching more than 140 million people and trending at number one.
If you would like to know which businesses in your local area are getting involved, you can search on the small business finder.
For more information on how you can get your business involved with the campaign, visit the Small Business Saturday website.