For those unfamiliar with the term ‘card not present transactions’, and you’re curious to learn more - you’re in luck.
Below you’ll find the answers to some of the most frequently asked questions about the topic - including insight into how you can cater for card not present transactions in your own business.
> What does “card not present” mean?
> What is a CNP transaction?
> Card-Present vs Card-Not-Present
> How to accept customer not present card payments
> Preventing “card not present” fraud
> Tools for preventing fraud
> What is chargeback and what can you do to prevent it?
> How much does it cost to process credit cards remotely?
> Why do card not present transactions cost more?
> Start taking CNP transactions today
Starting with the basics - the definition of “card not present” relates to two things.
An absence of these two things in the context of a financial transaction might seem strange - but it's more common than you think...
A card not present (CNP) transaction is exactly that.
A payment that’s completed without the need for the cardholder to physically present
their card at the point-of-sale. It’s really that simple.
From ecommerce and online invoices to mail order and phone payments - there are a variety of different examples of common card not present transactions where merchants don’t need the card or cardholder to process payment ‘in person’, as it were…
To make it easier for you to fully understand the difference, here’s a direct comparison between the types of payments
|Card machine payments|
|Digital wallet payments|
|Online payments (ecommerce)|
|Recurring bills (e.g. monthly subscriptions)|
If you’re the sort of business that could benefit from accepting these types of payments, there are a few different options to explore.
The first is using a virtual terminal.
A virtual terminal enables the merchant to process the absent cardholder’s payment on their behalf while using an internet connected device (such as a tablet or laptop, for instance).
This is obviously a form an online payment - but many phone payments are processed via a virtual terminal.
On the subject of online payments though, nowadays - the internet is arguably the most common market for card not present transactions.
Many ecommerce websites in particular, use secure payment gateways to process payments. A payment gateway is essentially an online form where the customer can enter their card details to complete their purchase.
Alternatively, there’s the more traditional method when it comes to customer not present transactions. Customers who’d rather not disclose their payment details over the phone or internet can send a good old-fashioned invoice if they prefer.
There are things that everybody can do to prevent card not present fraud. And by everybody - we’re talking businesses and consumers alike.
First of all, with customer not present card payments, there is always the threat that the payment details may have been stolen or obtained without the cardholder’s permission.
It goes without saying, but keeping your valuables safe prevents this type of crime from happening.
From the merchant’s point of view, customer not present transactions gain more credibility when businesses operate in a responsible manner.
This means that they follow the PCI compliance guidelines in place to ensure transactions of this nature remain safe and secure.
PCI compliance is a business’s first line of defence against fraudulent activity. It outlines the industry-standard procedures a methant should follow to protect their customer’s data at all times.
However, beyond the realms of PCI DSS compliance, which is usually dealt with by a company’s payment processing provider, there are a number of other safeguards in place to protect consumers against fraud.
Chargeback is a type of fee that some payment processing providers may request from a merchant if they’re subject to a fraudulent transaction.
Although you can’t always control if and when fraudulent activity may occur - you can still do certain things to insure you don’t incur chargeback for your trouble.
Merchants are advised to obtain certain cardholder data when carrying out CNP transactions, for instance.
This may include:
By making it compulsory for customers to enter this information, you can essentially cover yourself against the threat of some of these chargeback fees.
As you may well expect - there are usually fees charged for CNP payment processing by the respective provider.
In many cases, this usually consists of three different types of credit card processing fees:
Obviously the charges will vary depending on the card issuer and also the payment processing provider you’re with.
Card not present transactions will typically cost more to process because there are more security risks to consider.
The likelihood of running up chargeback costs is higher with CNP payments, which is why merchants will typically pay as much as they need to pay to their providers to ensure they have the right fraud prevention tools in place.
It’s easy to start taking card not present transactions across your business.
All you need to do is shop around in order to find the best processing deal for your business - whether that’s for online payments, phone payments or anything else.
You can even get in touch with us to discuss your options if you like?
We welcome any questions you might have about CNP transactions, and can also help you save money when switching card payment provider.
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