Benefits of Pay by Link that you can’t ignore

So accepting online payments and having a presence when customers are shopping online is essential.

One of the growing contributors to the ecommerce market in the UK, is selling direct to customers via email or social media platforms like Facebook or Instagram when they’re browsing for items or viewing highly targeted ads.

Around a third of shoppers in the UK are now buying direct from social media, and businesses need an easy, secure way of accepting payments.

The best way is to accept Pay by Link.

This works by sending a secure link to a customer (which you can send direct on social media through their DMs, or via an email) which they can click to access a secure page to complete the purchase.

There are several benefits to using Pay by Link to accept payments for your business, here’s just a few.

1. Get access to more customers

The first benefit is the most obvious one. Consumer shopping habits have changed (and are still changing) as shopping continues to go more digital and consumers are met with more personalised ads for products.

With a third of customers now buying direct from social media that’s a huge pool of customers you could be missing out on.

2. It’s easy for customers

All customers are looking for convenience, especially when it comes to paying for something. A convoluted or difficult payment process can be enough to put customers off buying from you and could result in an abandoned cart.

If you show them an item on social media and then they have to go to your website to pick the size, order and pay, you’re just adding steps to the process and increasing the chances of something going wrong and losing the customer.

With Pay by Link the customer can choose the item directly on social media and then all they have to do is click on the secure link to be taken to a dedicated page to pay - it’s that simple.

3. It can be cheaper than having an ecommerce website

While it’s important to have an online presence for your store, a full scale ecommerce website can be expensive.

It’s much cheaper to sell on social media or even through email marketing and a Pay by Link gives you a simple, easy way to set up payments.

4. They’re easy to use for business owners

As well as being easy for customers to use, Pay by Link is also easy for business owners so you won’t need any technical know how to use this type of payment.

All you have to do is enter the payment details and create a link in an online portal linked to your account and the link is generated automatically to send to the customer.

Once the customer has paid you’ll be notified of the completed transaction.

5. Pay by Link is secure

You can be reassured as a business owner (and you can reassure customers) that Pay by Link is a secure payment option and has the same built in security as if the customer was paying through a website.

All Pay by Link options are PCI DSS compliant and SSL certified with all the required encryption protection built in to ensure any payment details are kept private.