3 Black Friday tips to improve your in-store sales

3 Black Friday tips to improve your in-store sales

If you want to take advantage of increased sales, our Black Friday tips can help your business benefit from the boost in sales. Black Friday shopping is now ranked as the UK’s biggest annual retail event. This year, shoppers are expected to spend over £10bn during Black Friday week.

Prepare your small business for an influx of customers by following our three simple Black Friday tips:

Customer Service

Black Friday bargains lead to increased footfall over the whole week. This means it's wise to increase staff numbers, not just on Black Friday. Independent businesses may not see stampedes of customers, typically seen across the pond, but an extra pair of hands will help you cope with larger numbers than normal.


Creating a display to promote your Black Friday discounts minimises the risk of disruption to the rest of your shop. However, customers will be tempted in by your bargains, but might leave without looking at the rest of your stock! Make sure your customers spend as much money as possible by spreading your bargains around. Place them near related items with great profit margins to maximise profit!

Easy Payments

Black Friday is synonymous with queues snaking around stores and even buildings. Customers stuck in long queues can get bored and leave without their bargains. To combat this, upgrade your card machine to one of our contactless terminals. Black Friday shoppers can pay in seconds, speeding up your payment process!

If you are still plagued by long waiting times, why not take payments on the shop floor? Portable card machines let you make a sale anywhere in the shop. This frees up queues and makes sure that sales are processed quickly.

If you’d like to find out how improving your in-store payment process could boost sales this Black Friday, get in touch with one of our friendly advisors today!