4 pet shop marketing ideas to boost sales

Is your pet shop struggling to find ways to improve brand awareness and increase sales? Take a look at our pet shop marketing ideas and discover how your business could reach new heights in 2017:

Partner up

Are there other animal-focused businesses in your area? Whether it’s a grooming salon or a vet’s surgery, joining forces could be beneficial to both of your companies. Advertising each other in-store will promote your brand to a new relevant audience, and you could even implement a referral scheme initiative to increase profits!

Share the wisdom

Do your customers often ask you similar questions when browsing your store? Maybe they’re interested in finding out the benefits of a certain type of fish food, or the best accessories to buy for dog training. Answering these questions on a blog is a great way to improve brand awareness online. Make a note of the most frequently asked questions, and create helpful and informative content for your website!

Interest customers

Potential pet-owners may be put off purchasing a small animal due to worries about their maintenance. Why not alleviate their fears and increase your chances of making a sale by hosting animal care classes in your shop? If you advertise it well, you could draw in a new audience with a definite interest in your product. Make sure to take their details, and follow up with discount offers to their email inbox.

Expand online

You may have a website to promote your business, but have you considered selling online? This is a fantastic idea if you manufacture your own pet items, and marketing your unique product to a global audience is easier than you think. There are many simple online shop builders available, and accepting payments online is easier and cheaper than you may think with Handepay!

Did you know?

Your pet shop could increase your sales just by switching card machine! If you can’t currently accept contactless payments, you’re missing out on the latest technological advances.

If you’re paying unnecessary fees each month, you could save up to 50% by joining Handepay. If you’re confused about your statement, let one of our friendly advisors analyse your bills and see how much you could save!

Take a look at Ponte Pets, a pet shop in Pontefract who saved over £150 per month by switching to Handepay!

Financial disclaimer:

Terminal hire contracts are provided by Merchant Rentals Limited, who is authorised and regulated in the UK by the Financial Conduct Authority (FCA) for Consumer Hire under FRN 720500. Terminal hire can be for consumer hire and non-regulated hire contracts. Please check your contract carefully for details. Regulation of all consumer hire fall under the control of the FCA.

Handepay Ltd is authorised and regulated by the FCA for Consumer Credit under FRN 673564. Handepay is a credit broker for consumer hire not a lender.

Handepay acts as an introducer of card acquiring services on behalf of EVO Payments UK, the card acquiring service provider. EVO Payments UK is the trading name of EVO Payments UK Ltd, a payment institution that is authorised and regulated by the Financial Conduct Authority (FRN number 959332).

Existing Cards Businesses- The one-month rolling terminal hire contract from Merchant Rentals is only available to businesses that are switching from their current acquirer to EVO Payments UK arranged through Handepay.

New to Cards Businesses- The 12-month terminal hire contract from Merchant Rentals is only available to businesses that are new to card payments and wish to receive acquiring services from EVO Payments UK, arranged through Handepay.

The Next Day Banking Settlement service provided by EVO Payments UK incurs an additional fee of £4 a month on top of your acquiring service charges and fees. Provided your card machine performs a reconciliation before 12am (midnight), you’ll receive settlement of funds the next banking day.

Editorial disclaimer:

The information we provide does not constitute financial advice and might not apply to your business. Always carry out research into your business’ needs when choosing a new merchant services provider.

Sometimes, we link to other third-party websites to provide you with additional information. At the time of publication, we consider the information accurate, however, we do not have control over their content and are not responsible if any information on these websites change.

The products we display on our website are for illustrative purposes only - if your business requires additional facilities, you may receive a different model than advertised.

All of the information contained on this website, including fees, services and functionality, are correct at time of publishing. E&OE.